The literature on store loyalty views a consumer as possessing store loyalty towards a particular store for her/his overall grocery shopping needs. In this study, we show that store loyalty is a category-specific trait of a consumer. In other words, while a given customer may be loyal to Store A in category 1, the same customer may be loyal to Store B in category 2. We call this store-category ...

Despite strong evidence for the existence of spillover effects in consumer patronage between anchor stores and other less dominant shopping malls, research on antecedents its underlying formation mechanisms appears to be sparse. The current study explores effect difference perceived store image versus non-anchor cross-shop behavior drawing from theories retail patronage. Employing a questionnai...

With the world's increased urbanization, exchange process's view is fetching more efficiency in shopping process. This trend changing customer's intentions towards retail stores. article examines how perception of access reshapes purchase decision developing countries and stores' sustainable attractiveness intervenes making. The point sale convenience sampling technique used with data from 669 ...

The objective of the study was to investigate impact store environment on repurchase intention and examine mediating role image created through Sri Lankan retail supermarkets. Data were collected from 183 customers supermarkets using a questionnaire. Findings indicate that leads image, which is important for formation customers. further revealed partially mediates relationship between Retail ma...