Stratejik yönelim, bir işletmenin misyon, vizyon, amaç, hedef, strateji, taktik ve politikalarıyla ortaya koyduğu toplam amaç olarak tanımlanabilir. yönelimler, işletmelerin geldikleri, oldukları gittikleri yönü gösteren işaretler gibidir. Bu özellikleri sebebiyle stratejik dünü, bugünü gelecek yönelimleri hakkında önemli ipuçları içermektedir. bağlamda ele alınan araştırmada, Türkiye’deki en b...

Purpose – The aim of this study is to investigate whether knowledge management (KM) contributes to the development of strategic orientation and to enhance innovativeness, and whether these three factors contribute to improve business performance. Design/methodology/approach – A sample of 241 Brazilian companies was surveyed, using Web-based questionnaires with 54 questions, using ten-point scal...

The concept of green supply chain management (GSCM) is still in its infancy and has been implemented only to a limited extent. Strategic orientation is an important factor affecting its implementation. No reliable and valid strategic orientation construct has been developed for greening a supply chain. This study proposes closed-loop orientation (CLO) as the appropriate strategic orientation to...

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despite several authors having studied the strategic approach to environmental orientation and,considering that environmental proactivity is emerging in business strategy, it still remains unclear which realactions influence a firm’s environmental orientation. an empirical analysis of a sample of 126 spanish companies shows that firms’ actions are explained as training, information and divulgat...

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

What motivates firms to develop Internet-enabled interfirm communication? We draw upon the work of Alavi et al. (2005–2006) and propose that the use of the Internet in interfirm communication is influenced by a firm’s firm orientation and its internal communities of practice. Based on data collected from 307 international trade firms in the Beijing area, we find that Internet-enabled interfirm ...