In view of the serious environmental problems we are currently facing, taking action to protect our planet is becoming more persuasive and important. Along with various environmental initiatives, the concept of green marketing emerged in the late 1980s. Some hotels have taken various initiatives to position themselves as green hotels, including the use of eco-labels as a marketing ploy to attra...

the aim of this study was to assess the proportionality of sport books to beneficiaries' expectations and the role of marketing mix elements in marketing of these books. this research was a descriptive and field survey. three researcher-made questionnaires with confirmed validity and reliability were used to collect the data. the research hypotheses were examined by independent t test. the...

As the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. It is an urgent requirement to choose and determine strategies in order to achieve the objectives. Strategy means the comprehensive and main plan in manufacturing unit revealing the way it achi...

In retail industry, it is very important to understand seasonal sales pattern, because this knowledge can assist decision makers in managing inventory and formulating marketing strategies. Self-Organizing Map (SOM) is suitable for extracting and illustrating essential structures because SOM has unsupervised learning and topology preserving properties, and prominent visualization techniques. In ...

BACKGROUND Over the past two decades, social marketing programs have become an important element of the national family planning and HIV prevention strategy in several developing countries. As yet, there has not been any comprehensive empirical assessment to determine which of several social marketing models is most effective for a given socio-economic context. Such an assessment is urgently ne...

At present, in China, small farmers decentralized production doesn’t keep pace with the agricultural products market development requirements. This paper provides a new way by using the cloud computing technology to design and implement the agricultural production and marketing information matching recommendation system in the cloud computing environment. The platform collects agricultural mark...

This article describes challenges faced by agricultural production and marketing in the era of big data, and then builds the agricultural market information matching platform based on HADOOP & NUTCH combining cloud computing technology, finally details its layers and key technologies, including the use of open source search engine to capture the whole network market information to build agricul...

The purpose of the research was the development of a neural networks model to recognize profitable customers for dental services marketing. Data set was built up from proprietary customer databases and survey of seven dental clinics in Taiwan. Multi-layer feed-forward neural networks with sigmoid function trained by back-propagation training algorithm were utilized to build the recognition mode...