Television networks compete for both viewers and advertisers. Recent theoretical work has modeled the impact of viewers’ and advertisers’ network usage on the other group. Empirical work has not kept pace. I estimate viewer demand for television programs as a function of program characteristics, audience flow, day and time effects, and time given to advertising. I find audiences are highly resp...

The paper adapts a static model of television advertising into a dynamic scenario. In its original form, the model consists on a profit maximization problem of a television network working in a competitive environment. The network sells commercial time to advertisers and tries to minimize the effects of viewers’ aversion to ads. Viewers are assumed heterogeneous with regard to the preferences o...

Increasing capacity in network infrastructure is poised to fundamentally change the way people watch what we now call “television.” Historically, consumers have had to make viewing choices from whatever content is currently being transmitted. Thanks to innovations ranging from Tivo to peer-to-peer networks over the Internet (P2P), it is becoming more common for consumers to collect content loca...

National Cultural Information Resources Sharing Project is a project which is benefit people and welcomed by people. Since this project started in 2002, it has got great achievements. However, with continuous expansion of the coverage, new problems has coming up. Henan cultural information resources sharing project group not only considering those new problems, but also thinking and exploring a...

A&E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265 AMC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 254 America’s Auction Network . . . . . . . . . . . . . . . . . . . . . . . . 324 American Heroes Channel . . . . . . . . . . . . . . . . . . . . . . . . . 287 Animal Planet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282 A...

The paper presents a video quality metric designed for the H.264/AVC codec. The metric operates directly on the encoded H.264/AVC bit stream, parses the encoding parameters and processes them using an artificial neural network. The network is designed to estimate peak signal-to-noise ratios of the video sequence frames, thus enabling computation of full reference objective quality metric values...

Analysis of the compatibility timing and content of 1 045 prime-time promotions (promos) for 194 United States of America (US) network movies carried on five broadcast and four cable/satellite television channels demonstrated that children may be exposed to inappropriate content in promotional messages even inside parentally approved programming. The three conditions contributing to unavoidabil...

1. INTRODUCTION While traditional analog systems still form the vast majority of television sets today, production studios, broadcasters and network providers have been installing digital video equipment at an ever-increasing rate. The border line between analog and digital video is moving closer and closer to the consumer. Digital satellite and cable service have been available for a while, an...