The research objective was to determine the effect of market orientation and innovation on competitive advantage. This is field bag artisans in Bojong Rangkas Village, Ciampea District, Bogor Regency. population study 150 craftsmen using Slovin formula obtained a sample 60 respondents. Distribution questionnaires an accidental sampling technique. Data analysis carried out; (1) test instruments ...

in competitive markets, the operations strategies of companies are normally formulated based on their competitive advantages. an effective operations strategy should maintain and improve competitive advantages based on the capabilities of the corporate operations resources. considering the market requirements and the operational performance of the rivals is the key for success and survival of a...

in the beginning of the 1980s, the organizational entrepreneurship was considered a factor which could affect the output of the small, medium and big organizations and improve the growth and innovation of an organization.  nowadays, large numbers of organizations exploit the entrepreneurship as a procedure to achieve long-term competitive advantages. thus, it is of great importance to identify ...