Social cognition is the scientific study of the cognitive events underlying social thought and attitudes. Currently, the field's prevailing theoretical perspectives are the traditional schema view and embodied cognition theories. Despite important differences, these perspectives share the seemingly uncontroversial notion that people interpret and evaluate a given social stimulus using knowledge...

Based on a review of the historical and current studies on modality, this paper aims at interpreting metaphor of modality and its functions in advertising English according to theories of modality system and metaphor of modality in systemic-functional linguistics with a corpus we have collected. It is pointed out that metaphor of modality, a usual method to scheme modality and allocate modal re...

The purpose of this paper is to discuss the Semiotic approach to forming of Theory of Computer Visualization. Such theory (or rather theories) should be the foundation of design, development, and evaluations of specialized visualization systems. The semiotic analysis of visualization is defined. The paper contains the scheme of the semiotics analysis during designing of visualization systems. T...

Sound engineering approaches to user interface design require the formalization of key interaction concepts, one of them being metaphor. Work on interface metaphors has, however, been largely non-formal so far. The few existing formal theories of metaphor have been developed in the context of natural language understanding, learning, or reasoning. We propose to formalize interface metaphors by ...

sa'adi shirazi, as one of the greatest persian poets, was also fluent in arabic language. despite his fluency in arabic, he has few poems in this language; however these few poems show his high position among iranian poets who composed in arabic. metaphor as an important rhetoric figure would be analyzed in sa’adi’s poems to show how much the manner of metaphor use, both in terms of form o...

In this article we take up a critique of the concept of Communities of Practice voiced by several authors, who suggest that network may provide a better metaphor to understand social forms of organisation and learning. This critique we situate within a broader theoretical movement in socio-cultural learning theories. From this we identify some theoretical and analytical challenges to the networ...

This paper explores open source as a metaphor for e-learning. It builds the case that e-learning and open source movement are rooted in the constructivist movement and the constructivist movement is itself rooted in the pragmatism and instrumentalism that pervades John Dewey’s theories of understanding as applied to learning. As a result, it is recommended that the use of open source as metapho...

there have been two custom views on the relation of metaphor and philosophy.some philosophers (esp.analytical philosophers)take metaphor dispensable,and tend to philosophical texts without metaphor,constituted on proper usage of words. others take metaphor indispensable as the foundation of philosophical concepts.this attitude usually implies reducing philosophy to mythological discourse and in...

Cognitive linguists have so far paid a great deal of attention to the remarkable universality of many conceptual metaphors. However, their theories fail to account for the equally impressive diversity of metaphorical conceptualization both across and within cultures. The present paper is an attempt to lay down the foundations of a theory of metaphor that is capable of simultaneously accounting ...

Introduction: Cognitive linguists believe that metaphor is a cognitive phenomenon, and that what appears in language is just the aspect of cognitive phenomenon Metaphor is one of the basic interdisciplinary concepts that has been paid more attention to its fundamental role in various aspects of psychology, medicine, including cancer in recent years. Methods:. From the point of view of cognitiv...