Abstract Why do people willingly bestow upon themselves the responsibility to tackle social problems such as poverty? Consumer research has provided valuable insight into how individuals are created responsible subjects but yet account for crucial role of affective dynamics in subject formation. We draw affect theorizing and nascent on “affective governmentality” organization policy studies the...

Abstract Tanika Gupta’s engagement with the works of contemporary bicultural writers invigorates her longstanding project “staging intercultural” (Gupta and Sierz 38). This essay discusses ways in which author juxtaposes voice that Meera Syal who, since 1980 s, has helped to shape burgeoning field British Asian women’s writing, while also establishing a distinct presence media. Similar own addr...

This article evaluates the application of dominant institutional discourses, such as psychoanalysis, in the interpretation of literary fiction. I take up the case of Jean Rhys and her 1929 novel, Quartet. Both author and novel have been analyzed through the concept of masochism, as creating masochistic characters or a masochistic aesthetic. But what do we mean when we so classify or “diagnose” ...