نتایج جستجو برای: tourism destination brand

تعداد نتایج: 100268  

2017
Gregory M. Kerr Clifford Lewis Lois Burgess Greg Kerr

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limi...

2010
ZHOU Luyang WANG Weidong

This paper views that destination brand as a holistic brand conception, and uses the attributes-based perceptual map technique to describe the static meaning of the positioning conception. With a case study of Shaoxing City in China, two main attributes historical culture and comprehensive function in local university students’ perception are achieved, and Shaoxing’s local university students’ ...

Journal: :معماری و شهرسازی 0
ریحانه بهبودی کارشناسی ارشد برنامه ریزی شهری، دانشکده محیط انسان ساخت، دانشگاه یو تی ام مالزی و کارشناسی ارشد مدیریت گردشگری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی

there is always a meaning concealed behind functional aspects of any physical structure. this covert meaning is tranfered to the user or observer of the phenomena and forms his perception. studying the perception of the visitors towards the visited structure is considered useful in several research fields. in tourism context, visitors’ perception towards visited destination is obliged as a sign...

The carrying capacity is well identified tool to manage problems due to uncontrolled tourism for any destination. This report highlights the carrying capacity estimation of Kerwa tourism area, Bhopal, India. The methodology used in this report is a new two-tier mechanism of impact analysis using index numbers derived from a survey of 123 stakeholders. From this the individual component impact a...

2013
Wen-Hsiang Lai Nguyen Quang Vinh

Purpose – The tourism industry service network (TISN) is considered to be one of the largest components of tourism in the modern Vietnamese economy. The Vietnam National Administration of Tourism (VNAT) is currently developing a long-term plan to diversify the country’s tourism industry and to improve the destination image of Vietnam. To successfully implement this plan, the Vietnamese tourism ...

2010
Yu WANG Gang LI Xuemei BAI

Tourism is becoming more and more important in the global economy, and its longterm prosperity is desired by every tourism destination. Prosperity, however, cannot be achieved successfully without the involvement of those influenced by the industry, so, evaluating residents’ perceptions of tourism and involving them in as many aspects of planning and policymaking as possible are important steps...

Journal: :Jurnal Riset Komunikasi (JURKOM) 2023

The existence of tourism development policies that are not supported by integrated communication activities makes problems in Bengkalis Regency increasingly complex. Disparbudpora has made a cultural destination through branding. This study aims to determine the branding process for Board Tourism, Culture, Youth and Sports (Disparbudpora) as destination. research method used is qualitative with...

Journal: :J. Network and Computer Applications 2008
Dimitris Kanellopoulos Alkiviadis A. Panagopoulos

Destination Management Systems (DMS) is a perfect application area for Semantic Web and P2P technologies since tourism information dissemination and exchange are the key-backbones of tourism destination management. DMS should take advantage of P2P technologies and semantic web services, interoperability, ontologies and semantic annotation. RDF-based P2P networks allow complex and extendable des...

2004
Anthony Foley JOHN FAHY

Branding has a role to play in integrating efforts to promote tourism. The positioning strategy for the Tourism Brand Ireland initiative is based on the core values of friendly people and unspoiled beautiful scenery. Images on the main national tourism promotion websites are examined in the context of the expectations created for visitors to Ireland. As the nature of Ireland changes with increa...

Journal: :Komunikator 2022

Sumenep keris is known for its various philosophies and styles. This traditional Indonesian dagger had the potential to be developed as Madura’s brand tourism. Therefore, strategy needed formulate a suitable development model of potential. Hence, this research aims describe contribution Madura tourism development. A phenomenological approach used explore local artisan perspective in interpretin...

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