It’s important for mobile operators to recommend new services. Traditional method is sending advertising messages to all mobile users. But most of users who are not interested in these services treat the messages as Spam. This paper presents a method to find potential customers who are likely to accept the services. This method searchs the maximum frequent itemsets which indicate potential cust...

Today advertisement plays an important role in persuading customers to purchase products and services. On the other hand the expenses of advertisement in comparisons of other activities in most companies are very remarkable. Marketing studies showed that traditional advertisement strategies based on massive ads bombarding over a generic audience are not very effective and, in some cases, are at...

Smart Meters belong to the Advanced Metering Infrastructure (AMI) and allow customers to monitor locally and remotely the current usage of energy. Providers query Smart Meters for billing purpose or to establish the amount of energy needed by houses. However, reading details sent from smart meters to the energy provider can be used to violate customers’ privacy. In this paper, our contribution ...

Virtual idea communities (VICs) such as Dell’s ‘Ideastorm’ are very popular in practice. In VICs, customers of firms can submit ideas to support product innovation. This customer-based ideation is not new. Customers have been brought together in lead-user-workshops or focus-groups since the 1980s to support product innovation. However, VICs represents a new form of ITmediated ideation with cust...

Customer Segmentation is the process of grouping the customers based on their purchase habit. Data mining is useful in finding knowledge from huge amounts of data. The clustering techniques in data mining can be used for the customer segmentation process so that it clusters the customers in such a way that the customers in one group behave similar when compared to the customers in the other gro...

While SERVQUAL is the most extensively used measurements of service quality among industries nowadays and its five-dimension measured factors are investigated with respect to the customers’ reaction, E-SERVQUAL thus is developed amid traditional service industries to cope with the internet markets. Both two models use measured data based upon after purchased instead of prepurchased which is con...

It is known that perceived trust of vendor can positively affect customers’ acceptance of a certain product or service. Based on Mayer’s three-dimensional trust model and traditional trust theory, the factors affecting different dimension of customer initial trust in the mobile payment service providers were tested through an empirical study, including service providers’ reputation, perceived s...

We studied the problem of optimizing the performance of a DSS for churn prediction. In particular, we investigated the beneficial effect of adding the voice of customers through call center emails – i.e. textual information to a churn prediction system that only uses traditional marketing information. We found that adding unstructured, textual information into a conventional churn prediction mo...

Trust is a concept that has been widely studied in e-commerce since it represents a key issue in building successful customer-supplier relationships. In this sense, social software represents a powerful channel for establishing a direct communication with customers. As a consequence, companies are now investing in social media for building their social digital brand and strengthening relationsh...

Mobile phones have been proclaimed as the new service frontier. Nowadays, in addition to traditional mobile services, new mobile commerce services are ready to be used by customers based on 3G-related technologies. However, little is known about the reasons why different groups of customers adopt mobile commerce services. By means of a sample of 542 Dutch consumers, we analyze the acceptance of...