By investigating the personality congruence between brands and sporting events, this study explores which brands and sporting events fit together best. The results of our survey, which included 373 student-subjects, showed that the pairing of “sincerity” brands and “diligence” sporting events yielded the best brand-event personality fit and sponsorship effectiveness. Through structural-relation...

This book represents a delightful collection of essays on Welsh sport, in particular the Welsh sport of rugby union football and its place in Welsh society. Gareth Williams has provided sports historians with some of the best accounts of sport in the Principality over the years and 1905 And All That is no exception. Avid readers of sports history will recognise some of the articles, however, si...

BACKGROUND Hamstring tears are well recognised in the sporting population. Little is known about these injuries in the general population. PURPOSE Evaluating the rates, patterns and risk factors of non-sporting hamstring tears, compared to sporting related hamstring tears. DATA SOURCES MEDLINE, EMBASE, CINAHL, and the Cochrane Central Register of Controlled Trials (1989-2015). STUDY SELEC...

STATEMENT OF THE PROBLEM The risk of children getting dental injuries during sport can be minimised by using a mouthguard. Within Ireland, information on mouthguard use and policy is limited. The extent of dental trauma experienced by children during sport is also unclear. PURPOSE OF THE STUDY To determine the extent of mouthguard use, dental trauma and barriers to use among children. The sur...