The basic argument presented in the paper is that actor network theory has often been forced to adopt the ontology of interpretivism and thus suppress its own ontology. Interpretivism is socio-constructivist in nature but ANT is not. Therein lies the gap, a gap that is traversed by using an assumed flexibility of ANT which thus allows it to be used as a lens within the interpretivist ontology. ...

We investigate people’s attitudes towards the possible use of mobile negotiation support systems (NSS) in different social contexts and the consequences for their design. For that purpose we developed an online survey based on existing models of technology acceptance. In the questionnaire we showed five filmed scenarios of NSS use contexts. The data collected from 120 respondents, showed (a) th...

This study seeks to investigate digital marketing effectiveness of social media platforms and how it links gender equity awareness. Focusing on Wowmen Group (a women’s platform), the research aims uncover Group’s perception awareness their audience towards issue. uses interpretive mixed methods both qualitative quantitative approaches. The methodology will focus use interviews questionnaires ex...

This article discusses the undertaking of research using a constructivist philosophical framework and ethnographic techniques, which can include individual interviews, focus groups, observation, and questionnaires. It begins with a broad overview of social sciences research philosophy, discussing both positivism and interpretivism, before moving on to focus on the constructivist paradigm, which...

This paper attempts to discuss how qualitative (intensive) and quantitative (extensive) research strategies differ by contrasting epistemological and ontological aspects and how these beliefs and views fit with their different intellectual goals. Firstly, this paper discusses the importance of understanding philosophy in social science research and its relation to qualitative (intensive) and qu...

There are five common philosophical paradigms used in the research and they are: Positivism, Post- Interpretivism, Criticalism Post modernism. Each paradigm has different methods analyses. The aim of this paper is to reveal underpinning modernism health education research. In review, each been explained properly with reference based on literature reviews available peer-reviewed academic article...