A substantial body of evidence indicates that utilitarian judgments (favoring the greater good) made in response to difficult moral dilemmas are preferentially supported by controlled, reflective processes, whereas deontological judgments (favoring rights/duties) in such cases are preferentially supported by automatic, intuitive processes. A recent neuroimaging study by Kahane et al. challenges...

Augmented reality smartglasses (ARSG) allow users to place virtual 3D representations of real objects, i.e., holograms, into a user’s physical surroundings. For example, users can choose to place a virtual clock on their wall instead of the real physical object. We argue that being able to have fewer physical devices and products by replacing these objects with holograms offers multiple utilita...

Gawronski, Armstrong, Conway, Friesdorf & Hütter (2017, GACFH) presented a model of choices in utilitarian moral dilemmas, those in which following a moral principle (the deontological response) leads to worse consequences than violating the principle (the utilitarian response). In standard utilitarian dilemmas, the utilitarian option usually involves action, and the deontological response, omi...

Despite the widespread adoption of smartphone applications, empirical research that examines the user acceptance on different application types is still scare. This paper empirically compares the effects of perceived enjoyment and perceived risk on hedonic and utilitarian smartphone applications. Our analyses show that perceived enjoyment is a stronger determinant of intention to use a hedonic ...

Extensions of a utilitarian and a Suppes–Sen grading principle defined on infinite utility streams are characterized with a stronger notion of Anonymity and without any consistency postulate. The relative merits of the Extended Utilitarian relation are discussed and its rankings are compared with those of the overtaking criterion and the Basu–Mitra Utilitarian relation.

According to Joshua Greene's influential dual process model of moral judgment, different modes of processing are associated with distinct moral outputs: automatic processing with deontological judgment, and controlled processing with utilitarian judgment. This article aims to clarify and assess Greene's model. I argue that the proposed tie between process and content is based on a misinterpreta...

Information systems theory tells us that the deepest going difference between utilitarian and hedonic information technology use is that different sets of motivational factors direct the two types of use. However, recent advances in social psychology and consumer behavior research suggest that there is an even more profound difference: Only utilitarian IT use depends on the self-control mechani...

A substantial body of evidence indicates that utilitarian judgments (favoring the greater good) made in response to difficult moral dilemmas are preferentially supported by controlled, reflective processes, whereas deontological judgments (favoring rights/duties) in such cases are preferentially supported by automatic, intuitive processes. A recent neuroimaging study by Kahane et al. challenges...