In 2019, 90% of start-ups fail with 42% businesses failing due to a lack demand for their product or service. The absence an appealing value proposition that would compel prospective buyers take purchase action was the reason new business start-up's failure. Due massive fierce competition, company should have unique characteristics upon its offered existence be accepted and perceived by market....

Organisations continuously seek opportunities to be more productive through the human capital they employ. A firm offering of employee value proposition (EVP) and understanding commitment could enable organisations have committed employees that enjoy their work are oriented towards a growth trajectory. This study sought examine effect EVP on normative in parastatal organisation. quantitative re...

This study is relevant because the main components of employer's brand and their priority for Generation Z have not been investigated in academic field. In addition, there no information about most attractive employer companies whose value proposition a reference young people. The purpose was to analyse systemise them. basis an expert survey audience (born 1997-2012) using Google Form online to...