Institute of Chemistry, University of Ca 13083-970, Campinas, SP, Brazil. E-mail: to Department of Fundamental Chemistry, I Paulo, Av. Prof. Lineu Prestes, 748, 055 [email protected] Department of Chemistry, University at Buff NY 14260-3000, USA. E-mail: jochena@buff † Electronic supplementary information chemical shis, individual components and graphics of NLMO contributions, an 10.1039/c7sc02...

Advertisers sometimes use value appeals that are adapted to their specific cultural audience. After a meta-analysis in 2009 showing adaptation be effective, new studies have been published and the advertising landscape has rapidly changed. The current involving about 120 comparisons of versus unadapted on persuasion ad liking presents three results. First, effects exist (persuasion: mean r = .0...

Copyright: © 2016 Mannelli F. This is an openaccess article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. *Corresponding author: Francesco Mannelli1, MD, UF di Ematologia, Dipartimento di MedicinaSperimentale e Clinica, Università di Fire...