Research on adoption of rural innovations is reviewed and interpreted through a cross-disciplinary lens to provide practical guidance for research, extension and policy relating to conservation technologies. Adoption of innovations by landholders is presented as a dynamic learning process. Adoption depends on a range of personal, social, cultural and economic factors, as well as on characterist...

Getting innovations adopted is often difficult. Not because they lack obvious advantages, but because of the complex nature of the adoption and diffusion process. If everyone included in their strategy, the six elements of the ‘innovation diffusion mix’ identified in this study, adoption and diffusion would be much easier. Résumé: Faire adopter des innovations est souvent difficile. Non parce q...

In this paper we merge research approaches from information systems, social and environmental psychology, as well as innovation diffusion to investigate the effect of cultural factors on the adoption of eco-innovations. Specifically, we conduct an empirical study based on the Decomposed Theory of Planned Behavior and the Value Belief Norm Theory to estimate how culture influences the intention ...

A promising area within technology transfer studies is the identification of organizational factors that influence the adoption of treatment innovations. Although studies have identified organizational factors associated with the adoption of pharmacological innovations, few studies have examined organizational factors in the adoption of psychosocial innovations, among which contingency manageme...

The rapid growth of the Internet and electronic commerce stimulates new digital innovations. Electronic markets can influence both the adoption and diffusion processes of digital innovations in significant ways. The difficulties for market transactions of information goods and the change from free to paid content on websites in recent years has led to research questions about how individuals de...

Adoption of innovations, whether new ideas, technologies, or products, is crucially important to knowledge societies. The landmark studies of adoption dealt with innovations having great societal impact (such as antibiotics or hybrid crops) but where determining the utility of the innovation was straightforward (such as fewer side effects or greater yield). Recent large-scale studies of adoptio...

This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and social reasons. A conceptual model based on social cognitive theory is developed to explain an individual’s propensity to adopt mobile banking. The theoretical framework examines how advertising, experience, perceived risk, learning inclination, and entrepreneurial proclivity influ...