Our behavior can change what we like and dislike. Although it seems clear that we might like something more when we smile (versus frown), or when we nod our heads (versus shake), it is important to understand the processes responsible for these changes in evaluation. It might be that agreement behaviors such as smiling and nodding work as cue, make us think about everything in a positive light,...

Whereas actual attitudes represent people's evaluations of specific objects as being good or bad, desired the attitude positions that people wish they held. Previous work has established can have psychological consequences, but not yet tested extent to which predict change. In five datasets involving a variety populations and procedural variations, we explored how political moral factors motiva...

Agent-based models are versatile tools for studying how societal opinion change, including political polarization and cultural diffusion, emerges from individual behavior. This study expands agents’ psychological realism using empirically-motivated rules governing interpersonal influence, commitment to previous beliefs, and conformity in social contexts. Computational experiments establish that...

The current work explored the properties of groups that lead them to be persuasive and the processes through which such persuasion occurs. Because more entitative groups induce greater levels of information processing, their arguments should receive greater elaboration, leading to persuasion when members of groups present strong (vs. weak) counter attitudinal arguments. Experiment 1 explored th...

This paper focuses at the dynamics of attitude change in large groups. A multi-agent computer simulation has been developed as a tool to study these dynamics. A major extension in comparison to earlier models is that Social Judgement Theory is being formalised to incorporate processes of assimilation and contrast in persuasion processes. Results demonstrate that the attitude structure of agents...

This chapter reviews empirical and theoretical developments in research on social influence and message-based persuasion. The review emphasizes research published during the period from 1996-1998. Across these literatures, three central motives have been identified that generate attitude change and resistance. These involve concerns with the self, with others and the rewards/punishments they ca...

Measurement in the shift of 424 normal children's perceptions of their handicapped peers was determined following their exposure to structured learning experiences of what it would be like to be handicapped. Attitude development and approaches used for attitude change are described. Significant positive shifts were found in children's perceptions of their handicapped peers' play capabilities, i...

background : domestic violence (dv) is a serious problem all over the world which had been extended to boundaries of countries, economical, cultural and racial classes. 10-69 percent of women are exposed to physical, sexual and emotional violence which has numerous physical and emotional consequences. therefore, males' attitude towards women is one of the strongest predicting factors of violenc...