Book review:
 Dunnum, Eric. Unruly Audiences and the Theater of Control in Early Modern London. Abingdon-New York: Routledge, 2020. viii + 264 pages. ISBN 978-0-8153-6933-2. Hb. $140.

Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...

Oral storytelling is an effective way for engaging audiences in imaginary story worlds and has been used to create a sense of presence in non-real environments in audiences long before the advent of virtual reality (VR). We present techniques used by storytellers to create and maintain a sense of presence in story worlds and interact with audiences as observed in an ongoing ethnographic study o...

rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. in advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. this research focuses on rhetorical figures’ function of enhancing audienc...

Organizations constantly produce and consume organizational language, and these texts and documents are a primary way that organizations interact with their environment. In this paper we compare different types of texts to study variation in how organizations use them to interact with the environment. We argue that the authors of a text will primarily use rhetorical strategies that reflect the ...