The aim of this study was to investigate the influence persuaded’s preferred color on interpersonal cognition and behavioral modification in persuasion situations. To elucidate process, a psychological experiment conducted using video persuade people visit lab. From weak intentions (lab visit, website browsing) strong (face-to-face conversation), see what level behavior elicited. results showed...

This study evaluated how the background (white or gray) affects color parameter measurements and difference calculations (∆Eab ∆E00) of dental ceramics. Disc-shaped feldspathic ceramic specimens were prepared with two shades (enamel dentin) stained in red wine (7-day immersion). A spectrophotometer was used to perform (CIEL*a*b* coordinates) over gray white backgrounds after specimen preparatio...