This paper considers narrative theory in the light of the requirements of a project just started to use stories around the theme of bullying to build empathy in child users and achieve pedagogical objectives. It describes and discusses the theories of Aristotle, Propp and Barthes, and concludes that the approach taken in improvisational drama and human Role playing Games is more appropriate for...

The aim of this article is to investigate the emotional effects commercials cause on the interpreting mind in the so-called moment of exposure (MoE). Furthermore, we investigate what happens in the aftermath of the MoE, the after rationalisation process, which we name the Significance-effect (SiE), this is the process where the emotional level caused by the MoE becomes related to memory and the...