Building on the associative strength of memory theory and previous studies on the effects of brand name suggestiveness on advertising effectiveness, two salient elements in a business web page, pictures (such as logos or graphics) and words (such as brand or product names), were examined in three experiments. Web sites where salient pictures and words had business meaning suggestive of brand or...

Brand name plays a vital role for in-shop buying behavior of consumers and mutated brand name may affect the selling of leading branded products. In Indian market, there are many products with mutated brand names which are either orthographically or phonologically similar. Due to presence of such products, Indian consumers very often fall under confusion when buying some regularly used stuff. A...

Sir, Shamasundar (1992) listed different psychotropic drugs with closely similar brand names, and suggested that confusion may arise in dispensing these preparations. A case is reported below where such a situation indeed did arise. Mr. A, a 25 year old student suffering from Major Depression with melancholia (DSM-IV), had been started on fluoxetine (Prodep) 20 mg/ day by his previous psychiatr...

This paper reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the three different developing stages of the consumer product industry in China: brands of tradit...

This research studies the organization of quality brand names —both private and geographical indicators— in Agri-food. In order to do that, six# of the biggest fresh meat brand names, representing the #65% of high quality fresh meat, were analyzed in depth. The main conclusions drawn from this are, on the one side, that the coexistence of several quality indicators for the same product is not r...

Weblogs and other web text are an incredibly rich knowledge base, and the marketing industry is beginning to recognize the value of web texts as a source of information about their customers. However, the nature of web texts make them unsuitable for analysis using standard market research methods. In this paper, we describe the use of exploratory data analysis techniques to extract the associat...

Brand loyalty or customer is an important concept for many companies that can bring benefits to the company, such as repeated purchases and recommendations of brand others, which then reduce marketing costs. This paper aims test analyze influence image, love, trust on loyalty. The sample technique used in this study a nonprobability sampling purposive technique. A total 257 pieces data were ana...

What?s in a name? A brand-name drug and its generic counterpart are chemically the same. They may have different names, colors, and shapes, but the United States Food and Drug Administration (FDA) requires generic drugs to share several similarities as the brand-name counterparts (more on this later). And, while there are some differences, generics don?t really change the effectiveness of the d...

This study assessed whether real-life stimulus material can elicit conscious and unconscious priming. A typical masked priming paradigm was used, with brand logo primes. We used a rigorous method to assess participants' awareness of the subliminal information. Our results show that shortly presented and masked brand logos (e.g., logo of McDonald's) have the power to prime their brand names (e.g...