* Adnan Tahir is an Assistant Professor (Humanities) at COMSATS Institute of Information Technology, Wah, Pakistan. He has a vast experience of teaching English as a Second Language, Technical & Research Writing and Business Communication at various levels, along with the experience as a teacher trainer. His research interests include teacher socialization and professional development, English ...

A business process is a set of activities that collectively perform and deliver a complex functionality. At a very early stage of software development, business semantics are discussed with stakeholders. A business analyst writes these semantics in his preferred language such as English. A software architect/manager understands them and creates business process. An IT team converts these busine...

the present study examined the effects of using english in products advertisements published in magazines in iran on their persian-speaking target audiences. 180 respondents, classified based on their gender and education, participated in this study. respondents’ perceptions of the product/brand image and attitudes towards the advertisements, their purchasing intention, and degrees of their com...

The curriculum of professional positioning is relatively arbitrary, lacking planning and systematicity, a scientific pragmatic business English very necessary has positive significance. In the exploration practice education teaching, some urgent difficult problems have been exposed. this regard, article integrates optimization Language Teaching course for international majors. This aims to impr...

Capturing business rules in a formal logic representation supports the enterprise in two important ways: it enables the evaluation of logs and audit records for conformance to, or violation of, the rules; and it enables the conforming automation of some enterprise activities. The problem is that formal logic representations of the rules are very difficult for an industry expert to read and even...