Celebrity is not fame, but it too can be measured. A version of this paper, somewhat mangled by the editor, appears in Annals of Improbable Research 12, 1 (Jan/Feb 2006), 14–15. Fame is being known. Celebrity is being known by your first name. Monica Lewinsky became famous when people learned of her presidential activities. She became a celebrity when people called her Monica. Schulman [1, 2, 3...

Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little research into the effectiveness of celebrity endorsement as a tool for conservation marketing has been published. Using a combination of interv...

Fans of celebrities commonly exist in modern society. Researchers from social science have been concerned with this problem for years. Furthermore, such researchers have attempted to measure people's involvement with celebrities in various ways. However, no study measured the degree of addiction to a specific celebrity at the neurological level. Therefore, the current study employed visually ev...

Though efforts have been made to understand the concept of celebrity hatred, ambiguity still exists about why some people feel intense contempt, antagonism, and fear directed at culture. This study (N = 1175) aimed reveal indirect impact skepticism toward celebrities on culture hate by introducing perceived deception (the perception that are deceptiv...

This research examines an entertainment website, Jezebel: Celebrity, Sex, Fashion for Women (www.jezebel.com), to understand how the site’s use of a virtual newsroom and computer mediated communication influences organizational dynamics and culture. By employing a case study of Jezebel.com, this research used in-depth interviews and observations to examine the role of instant messaging (IM) in ...

In this study, we apply an econometric methodology to empirically examine the potential roles of a host of key factors on the part of the consumer in affecting the level of effectiveness (persuasiveness) of celebrity endorsement in advertising. Based on first-hand data obtained from surveys and using an econometric approach, we design and implement our empirical analysis. The analysis leads to ...

This article argues that the British press created a sense of celebrity around royal family in late eighteenth century by providing public with extensive information on private lives royalty. Analysing newspaper articles and printed images, it examines three case studies from period: scandalous romances, madness George III, tragic death princess. These highlight increasing exposition as well po...

The present study examined the association between acceptance of cosmetic surgery and celebrity worship in a sample of British female undergraduates. A total of 401 women completed the Acceptance of Cosmetic Surgery Scale (ACSS; Henderson-King & Henderson-King, 2005), the Celebrity Attitude Scale (McCutcheon, Lange, & Houran, 2002), and provided their demographic details. Results showed that th...

The current study has three main purposes; to investigate the impact of attitude towards celebrity endorsement on purchase intentions, to test the direct effect of religiosity on purchase intentions and finally, examine the religiosity as a moderator on attitude towards celebrity endorsement purchase intentions relationship. Data were collected through online survey. Both Stepwise and Moderated...

This paper introduces the Public Figure Preoccupation Inventory (PFPI), bridging the theoretical and empirical gap between ‘everyday’ celebrity worship and unhealthy preoccupation with a celebrity or other public figure. In Study 1, 1162 respondents completed the 50-item PFPI, where items relate to attitudes and behaviours towards a favourite celebrity. Based on factor analytic techniques a mod...