In recent years, competitive changes and pressure on business environment have increased importance of competitive fields. Competitive intelligence is one of the commercial tools available in this field. It extracts helpful information from competitive environment and, after accurate analysis, generates effective strategies for the organization. High speed of changes, uncertainty, complexity an...

Marketing strategy begins with customer and competitive intelligence. However, in sharp contrast to customer intelligence, there is little research on how competitive intelligence (CI) is actually generated within an organization. The absence of this knowledge makes it difficult to identify ways to improve the CI generation process. Drawing on both depth interviews with full-time personnel who ...

In this chapter, we explore the role of simulation games for intelligence activities. Although games have been used in intelligence activities, the contribution of building and using simulation games to Competitive Intelligence has, to our knowledge, not been examined thoroughly. In this chapter we fill this gap by explaining the building and using stages of simulation gaming and by discussing ...