Improved glycemic control reduces the risk of long-term diabetes complications (1–3). However, subcutaneous insulin injections represent a barrier to achieving “optimal” blood glucose levels, particularly among type 2 diabetic patients (4). Indeed, some patients even delay initiation of therapy to avoid injections (5). This study used conjoint analysis to quantify the relative importance that C...

A case is described of persistent sexual arousal in a woman of 52, whose frequent masturbation caused severe distress and disruption to her relationship. Based on a psychological formulation, a combination of cognitive behavioural techniques was used in a couple therapy format, aimed at anxiety management, response prevention and addressing couple disharmony. Long-term conjoint therapy enabled ...

We propose a general framework for adaptively designing choice-based conjoint questionnaires at the individual level. This framework uses complexity control to improve the robustness of the conjoint designs to response error and links the informativeness of conjoint questions to the Hessian of the loss function minimized in partworth estimation. It formalizes and generalizes several methods rec...

In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s answers to previous questions. Adapting within a respondent is a difficult dynamic optimization problem and until recently adaptive conjoint analysis (ACA) was the dominant me...

OBJECTIVE Patient preferences regarding characteristics associated with the treatment of chronic obstructive pulmonary disease (COPD) must be determined to increase the compatibility between the patients and the treatments, but as yet no studies have been performed regarding these characteristics. Here, we evaluate the preferred characteristics associated with the treatment of patients with COP...

Purpose: Description of the project ProSeBiCA, carried out in order to adapt the marketing research tool Conjoint Analysis for the development of future library services. The paper describes the methodical approach, and provides an overview of the results gained by several user surveys. Design/methodology/approach: The methodical approach includes the use of Adaptive Conjoint Analysis (ACA) and...

Rapid technological advancements and widespread adoption of smartphones in recent years provide companies with new opportunities for integrating customers in innovation processes. In this paper we present a prototype of a smartphone application that can be used by marketing researchers to conduct mobile conjoint studies. Compared to traditional approaches, our prototype allows conjoint studies ...