In Brazil, there is a steadily increasing offer and demand for products on the basis of vitamins and minerals. According to Brazilian law, the differences in the dosages offered to the consumer in each product are the parameter for its classification as alimentary supplement or medicament. The limit between these two concepts, however, is confusing and lacks clearness. Considering the risk pose...

Building online trust and understanding its relationship to online consumer behavior are important topics for e-commerce designers and human-computer interaction researchers. In this paper, the relationships between multidimensions of online trust (integrity, benevolence, and ability) and purchase intention are tested and discussed. Furthermore, the uncertainty avoidance cultural orientation, s...

In recent years, edible insects, lab-grown meat, and vertically farmed produce have been praised as potential sustainable food alternatives to the increasingly unsustainable Western diet. Although these offer considerable benefits, consumers typically reject them without much consideration. When prompted explain their rejection, often report specific concerns regarding foods. Edible for instanc...

In recent years, India has witnessed a huge transformation in the consumer lifestyle which has been influenced by the geodemographics, socio-cultural factors, psychographics, preferences, norms and behavior. The Indian consumer today wants to lead a life full of luxury and comfort. Indian middle class has provided a big boost to the consumer culture due to fast growth of the services sector per...

China’s role in the global food system has expanded immensely in recent years. In the seafood sector, it is now the largest consumer of seafood products in the world, making the Chinese market highly significant for global fisheries. Drawing on ethnographicand interview-based research in the largest seafood market in Beijing, this paper analyzes the social context of Chinese consumption and tra...

When economists first turned to applied benefit-cost analysis in the 1930s and 1940s, prices were the only widely accepted measure of benefits. Perhaps surprisingly, economists did not consider measures like consumer surplus, which seemed quite foreign. Consequently, when they turned to nonmarket valuation for goods like outdoor recreation, their constructed demand curves seemed less informativ...

The present study was conducted with the aim of effecting consumer media on the Indicators of rural and nomadic lifestyle Gilane Gharb in 2017 by descriptive method. The statistical population consists of youths of 20-34 years old in rural and nomadic of Gilane Gharb. The multi-stage cluster sampling method was used and the sample size was 381 based on Cochran's formula. The data were collected...

Cloud computing services are a prominent innovation that has changed consumer behaviours towards adopting new technological services. Despite the popularity of this technological innovation the underlying factors that contribute to a consumer’s intention to adopt cloud computing services has not been well researched. This paper builds upon the well-known behavioural intention theories of the te...