The relationship between consumer perception of quality and the food industry's drive to satisfy consumer needs is complex and involves many different components. Science and innovation play a major role in equipping the industry to respond to consumer concerns and expectations. This paper examines the main elements of consumer perception of meat with focus on the red meat sector. Emphasis is p...

This manuscript addresses behavior change intentions and consumer risk perceptions in the context of uncertainty crisis such as Covid-19 pandemic. Based on theory planned health theories, a conceptual framework is developed that focuses role attitudes toward pandemic, their determinants public campaign conducted, resulting intentions. The empirical study, based an actual representative nationwi...

Consumer Insecurity is a new research topic in consumer psychology domain in recent years. It focuses on consumer insecurity perception and consuming behavior outcomes, which are influenced by individual’s internal and external factors. However, the concept of insecurity has just been introduced into consumer behavior research which is urgent to compare with the individual insecurity in traditi...

Abstract This paper sketches a model of product differentiation according to the hedonic hypothesis that is based on the theory of consumer behavior of Lancaster (1971). Lancaster suggested that utility is derived from the characteristics of the good and not the good itself. Thus, from the perception of the consumer, every characteristic has a price. This is the hedonic (or implicit) price. We ...