Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has disadvantages as well as advantages. Therefore, it is important to select appropriate techniques to mine databases. The objective of this paper is to know consumer beh...

The study investigated socio-demographic factors and product attributes affecting purchase decision of special rice by Malaysian consumer. The primary data were analyzed by using binary logit model. Demographic factors and consumer preference for special rice (with reference to basmati rice) attributes were identified to affect purchasing behavior for special rice. Size of household, marital st...

Although eco-labels were introduced with the intention of encouraging eco-friendly purchasing behavior by consumers, they have had little effect on consumers' purchasing decisions, and therefore a significant gap exists between eco-label awareness and actual purchasing behavior. The aim of this study was to analyze consumer preference, in terms of public and private values, for two types of Kor...

Retailing in India came with evolutionary patterns from Kirana store to super market. This sector was un-organized in the initial stage, and after that it is carried forward and now it is growing as supermarket and hypermarket. The paper will depict the main drivers of the retail revolution in India and how this revolution changes the buying behavior of the customer, increase in disposable inco...

Policy concerns arise as e-business activities become increasingly common. This paper discusses important elements of such concerns, particularly the proand anti-competitive assessment of online business-to-business (B2B) exchanges. The definition of markets, the role of quality management and communication, and joint purchasing implications within such environments are related to food distribu...

The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/ prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one’s preferred soft drink. ...

This study investigates the manner in which corporate philanthropy affects consumer patronage toward a brand. In so doing, we propose reciprocity as a key mechanism, which manifests the effect of corporate philanthropy on patronage behavior, and examine how vicarious licensing and strategic fit would mitigate the relationship between reciprocity and patronage behavior. The results indicate that...

innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users’ unwillingness to accept and use available systems. this research aims to use the concept of reasoned action theory t...

Consumption of green products is growing rapidly in the United States. We assessed the extent to which this consumption is motivated by a desire to promote societal-level change in corporate practices that affect the climate, and posit a social–cognitive model in which people’s global warming beliefs and consumer activism beliefs predict their green purchasing goals, behavior, and opinion leade...