Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

purpose- the aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a muslim country. this paper wants to demonstrate how and why husbands/wives with eastern culture and islamic norms use different decision-making styles. design/methodology/approach- literature reviews on consumer decision-making, religion and family struc...

Environmental temperature has systematic effects on rates of species interactions, primarily through its influence on organismal physiology. We present a mechanistic model for the thermal response of consumer-resource interactions. We focus on how temperature affects species interactions via key traits - body velocity, detection distance, search rate and handling time - that underlie per capita...

This study aims to examine the effect of other and self-serving attributions on consumer response corporate social responsibility (CSR) efforts with trust as moderator. also examines differences in perceptions between men women assessing motives CSR efforts. Data were collected through a questionnaire survey 122 students at private university Bandung. Multiple linear regression, independent sim...

The extent to which the stock market provides a hedge to investors against inflation is examined for African stock markets. By employing parametric and nonparametric cointegration procedures, we show that the point estimates of the elasticities of stock prices with respect to consumer prices range from 0.015 for Tunisia to 2.264 for South Africa, evidence of a positive long-run relationship. Fu...

advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

this paper defines how a meta heuristic search engine called p.s.o can be used to maximize the objective function of a logistic regression model, describing the relationship between the response variable (product designs' score) and a set of explanatory variables (product design factors). at the first phase the processed data, classified and categorized, by kansie engineering is used as input t...