The purpose of this study was to identify and compare the different evaluations made by the agents at either end of the lamb meat chain, i.e. producers and consumers, in relation to the parameters that consumers use when purchasing lamb meat and the factors that affect the production of quality lamb meat. In addition, consumer segments that can be targeted for action by the different agents in ...

BACKGROUND This systematic literature review is aimed at investigating applications of direct-to-consumer hearing devices for adults with hearing loss. This review discusses three categories of direct-to-consumer hearing devices: 1) personal sound amplification products (PSAPs), 2) direct-mail hearing aids, and 3) over-the-counter (OTC) hearing aids. METHOD A literature review was conducted u...

Mark Vendemia is an economist in the Branch of Information and Analysis, Division of Consumer Expenditure Surveys, Bureau of Labor Statistics. MARK VENDEMIA Despite the heightened awareness of health problems associated with using tobacco products, Americans continue to spend large amounts of money on these items. Data from the U.S. Bureau of Labor Statistics (BLS or the Bureau) Consumer Expend...

In this study, we apply an econometric methodology to empirically examine the potential roles of a host of key factors on the part of the consumer in affecting the level of effectiveness (persuasiveness) of celebrity endorsement in advertising. Based on first-hand data obtained from surveys and using an econometric approach, we design and implement our empirical analysis. The analysis leads to ...

Although eye tracking is a method able to reveal cognitive processes that cannot be measured with approaches such as surveys or direct observation, its use in consumer research is uncommon and primarily restricted to the measurement of attention. This paper analyzes the application of eye tracking in marketing and consumer research thus far, and identifies more innovative ways in which eye trac...

In the overlapping areas of neuroscience, psychology and marketing, neuromarketing exists. From the literature surveys on these domains, a conceptual model is developed to elucidate the neuroscientific and psychological intersection of consumer behavior. Classic experiments where brain mapping technologies are used to interpret the brain science behind consumers’ response to various marketing s...

Manufacturers and retailers have chosen varied brand portfolio structures for business performance. This study surveys consumer attitudes toward manufacturers’ brands and retailers’ store brands chosen from Taiwan retailing outlets. Research findings indicate that manufacturers’ brands intensify high quality and high price strategies, pursue appropriate promotion activities, and develop brand e...

Credit scoring and behavioural scoring are the techniques that help organisations decide whether or not to grant credit to consumers who apply to them. This article surveys the techniques used – both statistical and operational research based – to support these decisions. It also discusses the need to incorporate economic conditions into the scoring systems and the way the systems could change ...