The advertising has a foremost and vital impact on purchasing behavior of consumers. With the growth of mobile phones industry in Pakistan, the need for effective advertising has raised. Most of times, advertisements do not have an impact on purchase behavior on consumers due to ineffectiveness. The basic objective of this study is to examine how much emotional responses are generated after wat...

Recent research underlines the important influence on consumer behavior of the mere presence of consumers on other consumers in retail businesses. While these results mainly relate to overall behavior, it is largely unknown how consumers behave in stores and how they react to customers present around them. This study examines the impact of an encounter between two consumers, directly in front o...

Genetically modified (GM) technology in food production continued to generate controversies. Consumers were concerned with the GM foods about the healthy and environmental risks. While consumers’ acceptance was a critical factor affecting how widely this technology be used. According to the research review, consumers’ lack of information was one of the reasons to explain consumers’ low acceptan...

Consumers may observe previous consumers’ choices. They may follow their choices if they think these consumers are better informed. In turn, firms may concentrate on influencing the early consumers. This, in turn, changes the nature of early consumers’ choice behavior as a signal for other consumers. In this paper I show that firms’ influence activities need not distort earlier consumers’ decis...

Pricing over multiple periods under forward-looking, strategic consumer purchasing behavior has received significant recent research attention; however, whether consumers actually benefit from this behavior and would voluntarily choose to be strategic has not been previously considered. We explore this question, and show that many consumers have lower surplus if they are strategic than if they ...

the current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. the market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. there is fierce competition in smartphone market, due to the large selection of devic...

In this study the antecedents and the consequences of agro-food products consumers' dissatisfaction is studied. Particularly, the main reasons for triggering dissatisfaction are identified and ranked. Moreover, the consumers complaining behavior is also studied and the level of e-complaining adoption is investigated. Additionally, consumers future intentions to complain traditionally or electro...

BACKGROUND Nudging strategies have recently attracted attention from scholars and policy makers for their potential in influencing people's behaviors on large scales. But is the fact that nudges do not forbid any choice-options or significantly alter people's economic incentives sufficient to conclude that nudges should be implemented? While this is discussed amongst scholars from various disci...