OBJECTIVES To obtain further information from members of the International Network of Agencies for Health Technology Assessment (INAHTA) on the involvement of consumers in their programs. METHODS A questionnaire for a survey was developed and sent to member agencies in November 2010. Survey responses were compared with those from an earlier survey conducted in 2005. RESULTS Of the thirty-th...

This study refines three decoration cues from the photos in online grocery store which enable consumer to experience with affective responses. Three on consumers’ perception, attitudes as well behavioral intention were examined a laboratory experiment. The experiment results show that (1) both reflective surface and complementary goods layout lead visual appeal shopping enjoyment; (2) contrast ...

Mass marketing scams (MMSs) impact millions of people with financial losses in the billions. Understanding what types MMSs work is key to reducing compliance rate. Inspired by Simon’s work, we designed an experiment examine how four different interest and intention respond solicitations. We first conducted a cluster analysis on 215 actual MMS The revealed distinct solicitations: negative-cold, ...

Interactive product presentation techniques have recently gained importance in online marketing of house products. Real-time simulation offers a high level interactive presentation with more powerful features to present product functions and variations. This article presents a novel computational approach for engaging and supporting consumers in making informed choices about purchasing house pr...

Businesses are increasingly embracing corporate citizenship strategies. However, the empirical literature surrounding consumer responses to such practices features many contradictions concerning their impact. As a result, many businesses are uncertain about the extent to which they should commit resources to these activities to influence a positive response from consumers. Therefore, this paper...

Estimated responses to report cards may reflect learning about quality that would have occurred in their absence (“market-based learning”). Using panel data on Medicare HMOs, we examine the relationship between enrollment and quality before and after report cards were mailed to 40 million Medicare beneficiaries in 1999 and 2000. We find consumers learn from both public report cards and market-b...

OBJECTIVE The current studies examined if cultural and self-construal differences in self-enhancement extended to defensive responses to health threats. DESIGN Responses to fictitious medical diagnoses were compared between Asian-Americans and European-North Americans in experiment 1 and between Canadians primed with an interdependent versus an independent self-construal in experiment 3. In e...