Body is center of many debates in sociology during last decades. Sociologists believe that human body is a project of identity. It seems that women pay more attention to their body; therefore, this study investigated the effective factors on body modification of Tehranian women. Body modification includes weight control, cosmetic services, using medicines and creams, and medical services. Among...

in recent years, the high level of consumption in iranian society has provoked wide social and political debates. nevertheless, there have been few systematic social studies to examine social and individual factors that influence consumption values and behaviors. this paper examines social determinants of consumption aspiration of married women. data for the study collected through a cross-sect...

      The purpose of this study was to consider the effects of consumer media on lifestyle with regard to the individual characteristics (case study: youth of rural and nomadic areas in Gilane Gharb Province). For this purpose, theoretical framework of thinkers such as Bourdieu and Chaney has been used. The research method was descriptive. The statistical population of this research was rural a...

In this paper,&#10 the application of evaporative cooling for refrigeration cycle to reduce power consumption in hot climates is emphasized. Experimental and analytical investigations were performed in order to specify the effect of evaporative cooling condenser instead of the commonly used air cooling condenser in window-air-conditioners. Evaporative condenser can reject more heat, thereby pre...

introduction: majority of media users are teenagers which has deeply potential impact either positive or negative on cognitive, social and behavioral and also development of children and adolescent. there is a strong positive correlation between the onset of smoking in adolescents and young adults, and exposure to media and movies which shown consumption of smoking. therefore, the aim of this s...

The aim of this paper is to discuss Generation Z (the generation people born in the late 1990s and early 2000s) media consumption patterns their understanding adoption MIL. Digital literacy are recognized as tools particular importance strengthening young people’s civic participation news. This element has become increasingly important with proliferation mis/disinformation especially on digital...