نتایج جستجو برای: continuance rate
تعداد نتایج: 966178 فیلتر نتایج به سال:
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation model confirms model fit. Perceived usefulness, enjoyment, and subjective norms are determinants of onl...
This study aims to understand the fundamental factors influencing the citizen’s continuance intention to use eGovernment websites by using the Technology Acceptance Model (TAM) as a based theoretical model. Computer selfefficacy is adopted as an additional factor that influences the citizen’s continuance intention to use e-Government websites. To empirically test the proposed research model, th...
How to keep users has become the most desirable knowledge to social network site (SNS) managers. In the current study, the author proposes a user’s SNS continuance model by incorporating the information system continuance model and the impression management theory. The author finds that a user’s actualization of the hoped for possible self and perceived informativeness of an SNS are two critica...
Social networking services (SNS) provide innovative online platforms for social interactions and communications. In order to understand users’ continuance intention of using SNS, we first propose a comprehensive research model based on the expectation-confirmation model (ECM) of IS continuance. Our model examines direct and indirect factors affecting users’ continuance intention of SNS usage. W...
This research examines the influence of job satisfaction and three dimensions of organizational commitment (i.e., affective, continuance, and normative) on the intention to leave, job search activity, performance, and leadership effectiveness of executives. Job satisfaction and the commitment dimensions were hypothesized to negatively predict the retention-related variables. Results generally s...
As cloud computing has become a mature technology broadly being adopted by companies across all industries, cloud service providers are increasingly turning their attention to retaining their customers. However, only little research has been conducted on investigating the antecedents of service continuance in an organizational context. To address this gap in research, we carried out a quantitat...
This paper investigates the factors impacting users continuance intentions on using mobile data services. Specifically, a second-stage continuance model is revised and tested with a focus on both hedonic and utilitarian needs. The constructs of enjoyment and mobility are used to derive a set of hypotheses. An instrument is developed to collect data from 607 subjects. Statistical analyses such a...
The breakthrough idea of technology dependence is developed from mass communication theory as an enhancement to the evolving literature on IS Continuance. Unlike prominent constructs in the continuance literature, dependency as adapted for use here involves conscious user recognition of the benefits from and motivations for technology use, which stands in contrast to typical continuance constru...
It has long been a challenge for online game providers that, after playing a game for a certain period of time, online game players frequently switch to alternative games without much hesitation. Current IS continuance theories, that are mainly developed to interpret user continuance of general utilitarian IS, are ineffective to interpret user continuance of hedonic IS. In this study, based on ...
a r t i c l e i n f o Keywords: Theory of planned behaviour Post-adoption Perceived value Facebook Social networking sites TPB SNS This study examines the continuance participation intentions and behaviour on Facebook, as a representative of Social Networking Sites (SNSs), from a social and behavioural perspective. The study extends the Theory of Planned Behaviour (TPB) through the inclusion of...
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