Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust. Objectives. The purpose of this research is to present a model of the role of brand trust on brand identity through the mediating role of br...

In this article, an attempt will be made to discuss how websites create and maintain the online identity of medical care providers. To discuss this issue in greater detail, the author has chosen Actor-NetworkTheory since an ANT approach makes it possible to study the role of living and nonliving entities in shaping the online identity of healthcare suppliers and to concentrate on the networks a...

Corporate Information Technology (IT) functions are under increasing pressure to succeed in their IT outsourcing (ITO) arrangements. Studies of ITO success have in the past mainly explored its operational and financial aspects. At the same time there is a dearth of research on broader organizational antecedents and outcomes of ITO. This study examines the effect of organizational identity on ou...

Drawing on the fields of organisational theory, information systems and human-computer interaction, this paper proposes a novel perspective for studying information systems usage by individuals in organisations – in this case, in the back office of a major US-based accounting firm. By conceptualising usage as a holistic user experience – a situated and temporally emergent inseparable mesh of be...

The ability to collaborate productively is critical for individuals and organizations in order to operate effectively in today’s global environment. Effective collaboration allows corporations to identify and replicate operational best practices and to optimize business activities such as cross-selling and providing integrated solutions. Effective collaboration can also produce innovation, a ke...