Abstract Globalization has made it necessary for people from different cultures and nations to interact work together. Effective cross-cultural communication seeks change how messages are packaged sent diverse cultural backgrounds. Cross-cultural competencies make crucial appreciate respect noticeable differences between senders receivers of information, especially in line with the United Natio...

Generation Z can be regarded as a generation that since they were born have grown up with the internet. The digital generation's reliance on information and communication technologies in both personal professional affairs may at an all-time high. Because are "technologically proficient," some competitive advantages over previous generations. As result, Gen Zers prepared motivated to work multic...

In this work, focusing on pragmatic failure in cross-cultural communication, taking 5 business English majors as respondents, and using a case study of five mock questions for communication scenarios, to explore the between these respondents. Pragmatic can be divided into pragmalinguistic faliure sociopragmatic failure. Although respondents master basic knowledge cross-cultural, it’s inevitable...