Supply chain management is a set of used methods for the efficient integration of suppliers, manufacturers, warehouses, and sellers to response customer requirements to reduce system costs and to distribute products at the right place and right time. This study aims to identify and rank the supply chain damages using the analytic network process as a practical case in a fast moving consumer goo...

This research paper describes a strategy for developing digital business model, maximizing enterprise profits, accelerating the development of an organization, or manufacturer, and moving to new markets. The possibilities attracting customers promoting brand, starting student using models, level usefulness simple model were analyzed. Successful adoption is based on right choice that is, growth ...

CRM is about introducing the right product to the right customer at the right time through the right channel to satisfy the customer’s evolving demands. Ideally, it should follow the development of each individual customer and develop integrated multi-segment, multi-stage, and multi-channel CRM decisions in order to maximize the total customer lifetime profit. However, most existing CRM practic...

Assortment optimization is an important problem that arises in many industries such as retailing and airlines where the decision maker needs to decide on an optimal subset of products to offer to maximize the expected revenue. The demand and the revenue of any product depends on the complete set of offered products since customers potentially substitute to an available product if their most pre...

A good demand forecast should be at the heart of every Revenue Management model. Yet most demand models do not incorporate customer choice behavior under offered alternatives. We are using the ideas of customer choice sets to model the customer’s buying behavior. The demand estimation method, as described in Haensel and Koole (2011), is based on maximum likelihood and the expectation maximizati...

This study presents an approach for effective service operations management by integrating market-based objectives and operating decisions of managers. This approach is based on constructs from operations management, econometrics, and marketing and can be used by managers to make better decisions about product/service design and positioning services according to market needs. Empirical data for...