This paper provides a perspective on customer experience in healthcare services. The aim of this is to make literature research about the sector. In context, it examined how measured, what dimensions consists and relates other variables. uses comprehensive method suggests that there no clear definition concept many different dimensions. It determined are very limited studies healthcare. Also co...

customers are the most valuable asset of an organization. due to high contest in the business field, it is necessary to regard the customer relationship management (crm) of the enterprise. data mining and machine learning methods been utilized by businesses in recent years in order to improve crm. crm is the strategy for building, managing, and strengthening loyal and long lasting customer rela...

Despite the importance of data mining techniques to customer relationship management (CRM), there is a lack of a comprehensive literature review and a classification scheme for it. This is the first identifiable academic literature review of the application of data mining techniques to CRM. It provides an academic database of literature between the period of 2000–2006 covering 24 journals and p...

Customer behavior modeling has been gaining increasing attention in the operations management community. In this paper we review current models of customer behavior in the revenue management and auction literatures and suggest several interesting research directions in this area.

the purpose of this research was to investigate the relationship between customer equity and the performance of parsian international hotels corporation. for this reason it’s an applied and descriptive research. a review of the current literature revealed three key determinants of customer equity: (1)value equity, (2) brand equity and (3) relationship equity. in order to examine the proposed hy...