Online publishers rely on real-time bidding (RTB) markets to sell their remnant inventory and increasingly to command higher prices for “premium” content. However, content providers have lagged advertisers historically in the sophistication of their pricing models, as evidenced by the large increase in demand-side platforms without corresponding investment on the sell-side. Informed advertisers...

Unique-Bid auction sites are gaining popularity on the Internet in recent years. We have managed to extract dynamic temporal bidding data from such a site, using a backpropagation algorithm for analysis of side signals. This offered us rare insights on actual bidding strategies used by actual bidders, such as bidding-bursts, late-bidding and position-targeted bidding. We constructed an agent-ba...

T paper analyzes sequential auctioning of single units of an indivisible good to a fluctuating population composed of overlapping generations of unit-demand bidders. Two phenomena emergent in such a market are investigated: forward-looking bidding strategies, and closed-loop selling strategies that involve learning from past prices. The buyers shade their bids down, i.e., bid less than they wou...

Display advertisements are a type of web advertisement, which are usually images or movies that are displayed as a part of web page. In a display advertisement market we consider that media sites (advertising media) are sellers, that ad spaces are goods, and that advertisers are buyers. Previously, a fixed price was set for displaying advertisements and ad agencies mediated the transaction. How...

A crucial challenge in future smart energy grids is the largescale coordination of distributed energy demand and generation. The well-known PowerMatcher is a promising approach that integrates demand and supply flexibility in the operation of the electricity system through dynamic pricing and a hierarchical bidding coordination scheme. However, as the PowerMatcher focuses on short-term coordina...

Abstract We study three alternative implementations of the Vickrey (1961) multi-unit demand auction: Vickrey’s original static sealed-bid auction and two dynamic alternatives, with and without public dropout information reported during the auction (Ausubel, 2004). Although implemented by a weaker solution concept, behavior in the dynamic Vickrey auction with the public dropout information comes...

In the pilot provinces of China’s electricity spot market, power generation companies usually adopt separate bidding mode, which leads to a low willingness demand-side response and poor flexibility in interaction mechanism between supply demand. Based on analysis demand day-ahead market with participation sales companies, this paper abstracted game process “power grid-sales company-users” tripa...

This thesis proposes that the bidding process that occurs daily in the competitive short-run power market can be modeled as a dynamic system, or a dynamic game played by electricity generators. Such a game is a finitely repeated one of complete but imperfect information. In this thesis, a dynamic model representing a small shortrun power market is formulated as a repeated game. Daily price comp...

Simultaneous ascending auctions present agents with various strategic problems, depending on preference structure. As long as bids represent non-repudiable offers, submitting non-contingent bids to separate auctions entails an exposure problem: bidding to acquire a bundle risks the possibility of obtaining an undesired subset of the goods. With multiple goods (or units of a homogeneous good) bi...