Purpose – The aim of this study is to measure the consumer-based destination brand equity Mardin, which an important tourism in Southeastern Anatolia region, and investigate effects awareness, image, perceived quality on loyalty. Design/methodology/approach Scanning method was used research. First, reliability validity measurement tool measuring equivalence components were tried be obtained. Af...

Purpose – The aim of this study is to measure the consumer-based destination brand equity Mardin, which an important tourism in Southeastern Anatolia region, and investigate effects awareness, image, perceived quality on loyalty. Design/methodology/approach Scanning method was used research. First, reliability validity measurement tool measuring equivalence components were tried be obtained. Af...

Previous research on state dependence indicates that a brand’s purchase probabilities vary over time and depend on the levels of inertia and variety seeking and on the identity of the previously purchased brand. Brand-choice probabilities obtained from models such as the logit and the probit are, however, fixed over time, conditional on the previous brand purchased and on the levels of marketin...

An important argument in favor of the encyclical theory of the epistle to the Ephesians is based upon the peculiarities found in the epistle itself. Yet these unusual features (e.g., the lack of personal greetings, the unusual statements in 1:15, 3:2, and 4:21, etc.) can all be satisfactorily explained in the light of an original Ephesian destination. After an examination of early scribal habit...

The purpose – We propose to capitalize on recent research on tourism marketing, destination choice, but also and mainly on conceptual reflexions and research on emotional and symbolical brand relationship . We try to understand how destinations could communicate, using destination ambassadors; in order to better attract travellers. Methodology – this is a theoretical article presenting key conc...

This study examines how the degree of fit between brand extension and parent brand, in case heritage sites, affects extension's equity-formation, considering mediating role attitude credibility moderating tourist's level experience brand. An experimental design is applied, which two different levels are controlled subjects. Suggestions provided for effective ways enhancing equity therefore cont...