Anhedonia has long been considered a core clinical feature of schizophrenia. The most common definition of anhedonia is that it reflects a diminished capacity to experience pleasure. Although this definition clearly applies to many individuals diagnosed with major depression, 4–7 recent empirical evidence suggests that it may not adequately describe the affective abnormalities characteristic of...

Emotional reactions to color hue, saturation, and brightness (Munsell color system and color chips) were investigated using the Pleasure-Arousal-Dominance emotion model. Saturation (S) and brightness (B) evidenced strong and consistent effects on emotions. Regression equations for standardized variables were; Pleasure = .69B + .22S, Arousal = -.31B + .60S, Dominance = -.76B + .32S. Brightness e...

This research examines the impact of background music tempo, an emotional stimulus, on consumer attitude in online shopping. The authors conducted two empirical studies based on the same experimental design. The results of both studies supported the study’s main hypothesis: background music tempo positively affects consumer arousal. It also suggests that product category moderates the influence...

Whereas there is ample evidence for a role of the amygdala in the processing of visual emotional stimuli, particularly those with negative value, discrepant results have been reported regarding amygdala responses to emotional auditory stimuli. The present study used event-related functional magnetic resonance imaging to investigate cerebral activity underlying processing of emotional nonlinguis...

Purpose –We analyse the adoption process of e-book readers and examine how the perception about the advantages of this technology and its incompatibility with consumer values determine the pleasure felt and its effective use. We also propose that consumer involvement with ICTs moderates these effects. Design/methodology/approach –Hierarchical moderated regression analysis is used to test the pr...

People sometimes experience a strong emotional response to artworks. Previous studies have demonstrated that the peak emotional experience of chills (goose bumps or shivers) when listening to music involves psychophysiological arousal and a rewarding effect. However, many aspects of peak emotion are still not understood. The current research takes a new perspective of peak emotional response of...

Appropriate interpretation of pleasurable, rewarding experiences favors decisions that enhance survival. Conversely, dysfunctional affective brain processing can lead to life-threatening risk behaviors (e.g., addiction) and emotion imbalance (e.g., mood disorders). The state of sleep deprivation continues to be associated with maladaptive emotional regulation, leading to exaggerated neural and ...

Laughter communicates a feeling of enjoyment across cultures, while non-verbal vocalizations of several other positive emotions, such as achievement or sensual pleasure, are recognizable only within, but not across, cultural boundaries. Are these positive vocalizations nevertheless interpreted cross-culturally as signaling positive affect? In a match-to-sample task, positive emotional vocal sti...