During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions. Therefore, this study aims to contribute to the existing body of knowledge by investigates the impact of brand equity, on consumers’ brand purchase int...

The consensus wisdom of active mutual fund managers, as reflected in their average overand underweighting decisions, contains valuable information about future stock returns. Analyzing a comprehensive sample of active U.S. equity funds 1984—2008, we find that stocks heavily overweighted by active funds outperform their underweighted counterparts by more than 7% per year, after adjustments for t...

We study intergenerational equity in an overlapping generations framework. We show that, even with only one commodity, no production and constant resources, it is in general not possible to treat all generations in a equitable and efficient way, when equity is defined by variants of the no-envy

This study examines the valuation effects of initial public offerings (IPOs) and intra-industry IPOs in Turkey between 2010 2018. The purpose this is to find out whether are overvalued they impact pricing industry peers. First, investigated. Price-to-value ratios Turkish compared with sector average determine overvalued. not against rivals’ price-to-value based on sales earnings-before-interest...