In order to assess the effectiveness of an advertisement employing incongruity, it would be most helpful to determine when and how incongruity is likely to be processed by consumers and the nature of the response it is likely to evoke. By combining the tenets of two classic processing theories, Petty and Cacioppo’s Elaboration Likelihood Model (1981, 1986) and Mandler’s Schema Incongruity Theor...

This paper discusses and clariies the elaboration discourse relation using the notion of event coreference. Unlike entity coreference, event coreference has rarely been studied in detail, except for (pro)nominals referring to an event. Here the focus will be on event coreference between two sentences (in an elaboration relation). This study will put forward unusual linguistic phenomena, e.g. co...

We present etytree (from etymology + family tree): a new on-line multilingual tool to extract and visualize etymological relationships between words from the English Wiktionary. A first version of etytree is available at http: //tools.wmflabs.org/etytree/. With etytree users can search a word and interactively explore etymologically related words (ancestors, descendants, cognates) in many langu...

This work represents an attempt to utilize the computer in solving problems in historical linguistics. The corpus upon which it operates is not a language but a recently published etymological dictionary of Old Cornish. 1 Any observations regarding the scarcity or inaccuracy of the data utilized are, therefore, irrelevant, as far as the present paper is concerned. As the dictionary in question ...

Researchers in discourse have long hypothesized that the nuclei of a rhetorical structure tree provide a good summary of the text for which that tree was built. In this paper, I discuss a psy-cholinguistic experiment that validates this hypothesis , but that also shows that the distinction between nuclei and satellites is not suucient if we want to build summaries of very high quality. I empiri...