Penelitian ini membahas tentang pengaruh experiential marketing terhadap value serta dampaknya pada customer satisfaction. Subjek penelitian ialah konsumen Coffee Toffee Margonda 2 Depok tahun 2019. menggunakan metode survei, dengan pendekatan kuantitatif. Metode analisis empat regresi linier berganda. Hasil : berdasarkan uji berganda 1, sense, feel, dan relate berpengaruh positif emotional val...

This paper describes the process and the purpose of innovating Mixed Reality technology to create an Experiential Movie Trailer. We discuss the creative means by which we engage users in a multimodal, multi-sensory group experience that makes them feel a part of a movie’s upcoming experience. The key to the success of this endeavor lies in borrowing techniques from playgrounds, game play and th...

The purpose of this study was to test the influence e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. population in Bukalapak consumers with a sample number 98 respondents. Sampling methods use convenience sampling techniques. Sample analysis method using Partial Least Square (PLS) SmartPLS 3.0 program. results showed that quality had significant posit...

Environmental/green marketing has emerged as one of the dominant paradigms in recent years. However, aspects, such internationalization, development artificial intelligence, and stress from growing global competitive forces, have brought about changes way leisure farms approach experiential with a significant environmental focus. In this context, concept relationship quality offers an opportuni...

Knowledge-based view (KBV) theory posits that the acquisition and use of relevant knowledge is key to understanding organizational performance. However, there is relatively little empirical evidence to support or refute several important propositions underlying KBV theory explanations of organizational performance. In particular, the extant literature has focused on individual technical and sci...