The research completed aimed to show that the idea of fair trade, using the example of goals for the chocolate industry of the Ivory Coast, can be described as an example of the economic ideal which and its failures, and the ideals purported by fair trade organizations and partners, parallels can be made. This analysis showed that Karl Marx’s philosophy coordinates with fair trade ideals in top...

This article critically examines some of the most common arguments used to support the view that Fair Trade should be rejected by consumers and businesses seeking to socialise their economic decisions. Overall the paper finds that the majority of such criticisms lack evidential rigor and sophisticated theory and instead rely on a high degree of rhetorical aptitude. While this does not naturally...

The existing literature on socially responsible purchasing relies heavily on stated preference measures elicited through surveys that utilize hypothetical market choices. This paper explores consumers’ revealed purchasing behavior with regard to fair trade coffee and is apparently the first to do so in an actual market setting. In a series of experiments, we investigated differences in consumer...

This study examines simultaneously the effect of personal, contextual, and productrelated factors on purchasing behaviour of fair-trade products. The results show that people who perceive that their individual actions can make a difference and those who have positive attitudes toward environmentally friendly products are more likely to buy fair-trade products. People who perceive that these pro...