Green product companies usually convey performance in either ambiguous or precise ways. Many studies have been conducted on the and information presentation of traditional products, but few examined which kind (ambiguous vs. precise) is better for presenting green products. This article three experiments with 484 participants to examine influence products consumers’ purchase intention. Results ...

This research intends to study the interface of key concepts Marketing and Quality in relation Fast Moving Consumer Goods (FMCG) Customers. variables i.e. product, price, place ...

This study examines the application of artificial intelligence (AI) in marketing fast-moving consumer goods (FMCG). Through a comprehensive literature review, key findings and insights from relevant studies are synthesized. The reveal that AI-driven strategies, such as word-of-mouth communication personalized recommendations, significantly impact behavior decision-making. AI enables advanced re...

Consumer-brand identification and consumer engagement in social media brand communities (SMBC) are two of the concepts most highlighted recent studies, as benefit facilitators. This study addresses importance these their interaction effect on loyalty fast-moving goods (FMCG) category. The results quantitative show that FMCG, SMBC is driven by information searching, passion, feelings community c...

Title of dissertation: DIFFUSION DYNAMICS IN INTERCONNECTED COMMUNITIES Xiaoya Wei, Doctor of Philosophy, 2015 Dissertation directed by: Professor Eyad H. Abed Dept. of Electrical & Computer Engineering In this dissertation, multi-community-based Susceptible-Infected-Recovered (SIR) and Susceptible-Infected-Susceptible (SIS) models of infection/innovation diffusion are introduced for heterogene...

The aim of this paper is to identify the core attributes supply chain agility within fast-moving consumer goods (FMCG) industry. Despite operating in type environment characterised by high levels complexity, dynamism and uncertainty that purported help companies address, FMCG industry has not received specific attention researchers. Moreover, study contributes literature responding calls for re...

Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody’s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semiurban, urban slums and emerging rural segment. In coming years, with rapidly changing socio – economic landscape, bottom of pyramid will be the fastest growing consum...