This paper deals with Kansei evaluation focusing on consumers’ psychological needs and personal taste. To do so, a preparatory study is conducted beforehand to obtain Kansei data of the products to be evaluated, in which products are assessed according to Kansei attributes by means of the semantic differential method and linguistic variables. These Kansei data are then used to generate Kansei p...

The global aim of Kansei design studies is to bring Kansei related aspects to design methods and means, ultimately targeting the improvement of design outputs. The motivation of such target is to improve the relationship between an individual (the user) and her/his environment (whether it is physical or social one). This can be done by understanding and evaluating better designers and users’ Ka...

Most of the research and development on KANSEI databases are mainly focused on information retrieval systems assuming a specific content and situation. These databases cover the KANSEI for evaluation of contents. In these approaches, KANSEI is regards as correspondence between specified contents and these evaluations by each user. User’s KANSEI shows different features for different situations ...

The purpose is to examine the design optimization on product forms. The optimum combinations of form elements of a product are examined using the grey relational analysis model. To predict and infer the design optimization in the future, Neural Networks models are used. This study focuses on investigating and categorizing of various cellular phones in the consuming market. Fifty-four cellular p...

An approach for affective product design using a hybrid of tunable particle swarm optimization (PSO) and Kansei engineering is proposed. Customers’ emotive responses to a product are collected using a questionnaire designed on Kansei engineering principles. They are used to create models which can suggest design parameters for the product that may implicitly embody customers’ emotional preferen...

To mine users’ perceptual demand for product shape, it is very important to build the relational model between design elements of product shape and users’ Kansei evaluation. We apply Kansei engineering to the shape design of wheeled tractor. The design elements obtained by morphological analysis constitute the input layer, and perceptual semantic evaluation obtained by semantic differential met...

KANSEI is a Japanese term which means psychological feeling or image of a product. KANSEI engineering refers to the translation of consumers' psychological feeling about a product into perceptual design elements. Recently several researches have been done for image indexing or image retrieval based on KANSEI factors. In this paper, we propose a new technique for clothing fabric image retrieval ...

Applying Kansei Engineering in fabric design requires the establishment of a common research platform in a design respect of view that involves both subjects. This platform can help designers investigate the methods to increase the added value of fabrics, and provides theories, techniques, and basis for designing. Kansei, which used to be considered as qualitative, immeasurable, irrational, and...

Abstract The emotional experience of the driver is influenced by design in-vehicle interaction interface. User journey maps are commonly used designers to reveal interface pain points and refine user needs, further studies required effectively characterize quantify needs. This study provides a method for accurately presenting driver’s through human–machine using Kansei engineering journey. Firs...