Research where gamification is used to influence household energy consumption is an emerging field. This paper reviews design features of the prototype Powersaver Game. The aim of this game is to influence household energy consumption in the long-term. The evaluation of the design of the prototype, which is presented in this paper, is part of a larger research project that will give insight int...

This paper considers an investor who, at a cost, can acquire a signal about whether an entrepreneurial project will generate positive surplus. The problem for the potentially informed investor is that uninformed investors can compete to provide funding and the informed investor’s contract offer conveys a signal to the entrepreneur about the project’s likely payoffs, affecting the attractiveness...

The matching effect is the empirical finding that romantic couples have a high correlation in physical attractiveness. It remains a debate as to whether this correlation is based purely on similarity preference the matching hypothesis or marketplace forces. We present a new marketplace model for romantic relationships. Previous models granted every person access to his/her own attractiveness. I...

Most extant research focused on the attractiveness of online games, but paid scant attention to the sources of customer dissatisfaction with online games. Thus, this study investigates the sources of customer dissatisfaction (dissatisfiers) with online games. From an online survey, this study identified five factors as the sources of customer dissatisfaction: (1) the deceptive behavior of other...

This study investigated how trusting behavior varies in naturally cycling women, as a function of sex and attractiveness of players in a trust game, at three distinct phases of the menstrual cycle. Women acted more cautiously in an investment game at the preovulatory phase, compared to the menstrual and the mid-luteal phase. Reduced willingness to trust in strangers was particularly expressed t...

There are numerous subfields within visual communication, one of which is new media, alongside conventional practices such as advertising, photography, the web, animation, and signage. Blogs, social video games, email pervasiveness smartphones have all resulted in emergence media that inextricably linked to internet online environment. since first mobile game, "Tetris", 1994 “Snakes" 1997, elem...

.........................................................................................iii TABLE OF CONTENTS...........................................................................iv LIST OF TABLES...................................................................................vi CHAPTER 1: INTRODUCTION AND LITERATURE REVIEW...........................1 Attractiveness Stereotypes............

We contrast memory-based and stimulus-based choices, using dual-process theories such as Kahneman and Frederick’s system 1/system 2 dichotomy. Systems 1 and 2 are conceptualized as distinct modes of thought, the former automatic and affective, the latter controlled and deliberate. Cognitive load impedes system 2, yielding greater reliance on system 1. In memory-based choice, consumers must main...

Two experiments were designed to replicate and extend [Lindgaard et al.’s, 2006. Attention web designers: you have 50ms to make a good first impression! Behaviour and Information Technology 25(2), 115–126] findings that users can form immediate aesthetic impression of web pages, and that these impressions are highly stable. Using explicit (subjective evaluations) and implicit (response latency)...

In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM, Davis, 1989) to explain the individual acceptance and usage of websites. Conceptually, we examine perceived ease-of-use, usefulness, enjoyment, and their impact on attitude towards using, intention to use and actual use. The paper also introduces a new construct, “perceived visual attractiveness” of ...