Every citizen has the right to opportunity improve lifelong education. There are 3 forms of education namely formal education, non-formal and informal One form is Center for Community Learning Activities (PKBM). Currently, it estimated that there as many 14,500 registered PKBM. a need strong brand identity so PKBM can continue exist become an option in society. This research focuses on building...

This study investigated the relationship among green enjoyment, brand love, intrinsic motivation, and purchase intention. Data were collected from 26 August to 16 September 2022, through a questionnaire survey distributed online, quantitative instruments applied analyze data. A total of 302 randomly selected samples consumers with experience consumption analyzed. The data analyzed using descrip...

Along with the development of people's lifestyles, concept environmental awareness has now become part their daily lives. For this reason, it is necessary to know effect green marketing on purchase intention in a label tissue as moderation. This study uses quantitative method by distributing questionnaires Google Forms 175 respondents, which are then analyzed using Moderate Analysis Regression ...

Abstract The scope of Theory Planned Behavior used on this research to explore the consumer behavior concept. specific aim is identify relationship between green purchase behavior, advertising, and eco-literacy, with awareness as a mediating variable. statistical analysis technique Smart PLS 3.0, which examines direct indirect variables. sample size for 106 respondents who want buy products. re...