This paper explores the importance of employer branding and reputation management for businesses. It focuses on small business owners perceptions LinkedIn as a tool building managing their brand reputation. To highlight this, authors conducted semi-structured in-depth interviews to identify challenges face in using effectively management, explore best practices strategies leveraging LinkedIn, e...

This study provided a comparative analysis of three social network sites, the open-to-all Facebook, the professionally oriented LinkedIn and the exclusive, members-only ASmallWorld.The analysis focused on the underlying structure or architecture of these sites, on the premise that it may set the tone for particular types of interaction.Through this comparative examination, four themes emerged, ...

The use of professional social networking sites (SNSs) such as LinkedIn has increased rapidly. Retaining existing users, i.e. IS continuance, has become a paramount issue. We argue that current IS continuance literature offers limited value for practitioners such as professional SNS operators. IS continuance literature employs an aggregate view of confirmation, offering a very limited understan...

Online social networks have become important for sharing, discovery, communication, and networking. Recommender systems are an essential part of any social network. For example, recommending people to connect with is essential for the growth of the network since an online social network is only partially observed and two people might know each other but may not be connected. In this paper, we a...

Multidimensional data generated by members on websites has seen massive growth in recent years. OLAP is a well-suited solution for mining and analyzing this data. Providing insights derived from this analysis has become crucial for these websites to give members greater value. For example, LinkedIn, the largest professional social network, provides its professional members rich analytics featur...