Decades of research on the economic impact of computer information systems used by businesses provide the basis for assessing claims arising in litigation over such systems. It is possible to estimate the impacts of systems on costs of business operations, on market share, on margins, on flexibility of product design, and on market entry strategies. It is possible to estimate economic impacts, ...

“Strong market orientation is essential for innovation success!” Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so-called incremental innovations. Companies ...

Independent software vendors need to grow beyond their domestic markets. Software producing organizations are faced with a great number of options and opportunities on how they choose to conduct internationalization. Interestingly, efforts conducted have a high failure rate and software companies rarely succeed at first. In this paper we present a systematic mapping study and the results of 20 ...

Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant to marketing science, which we classify under five research fields: • Consumer response to innovation, inc...

The Ircon is one of the key players in the market of transportation infrastructure development backed by Indian government and Indian railways. It has successful presence in various locations such as Malaysia, Algeria, Mozambique, Srilanka and India. The objective of the company is to expand globally to get lucrative projects simultaneously sustain competition locally and overseas. The idea is ...

Abstract This study aims to examine the motives behind retailers’ post-entry expansion in foreign markets. Through case studies of eleven participating luxury fashion retailers China, qualitative data was collected from twenty-two executive interviews. Although their initial market entry driven by both reactive (push) and proactive (pull) factors, have become predominantly proactive, especially...

This paper sets out to model the evolution of market shares in the semiconductor industry. The time profile of market shares for different firms in this industry has shown a striking regularity over successive generations of products. In a model of vertical product differentiation three distinct patterns of market shares emerge as an equilibrium outcome, reflecting three distinct strategies in ...

We adapt the competitive location model based on maximal covering to include the knowledge that a competitor will enter the market later with a single new facility. The objective is to locate facilities under a budget constraint in order to maximise the remaining market share after the competitor’s later entry. We develop mixed zero-one programming formulations for each of the following three s...